(ChemotherapyAdvisor) – March is Colon Cancer Awareness month, and StopColonCancerNow.com is leading a nationwide effort to screen 1,000 “first-timers” for colon cancer on March 8, National Colon Cancer Screening Day.

“When detected and treated in its earliest stage, colon cancer is 90% curable, yet almost 40% of Americans at risk for colon cancer are not getting screened,” said Dr. John Popp, Medical Advisor of StopColonCancerNow.com. “By designating a national screening day, we hope to raise awareness among first-time patients and break down the barriers associated with the procedure. Many people procrastinate, but the message is clear — a colonoscopy can save your life.”

StopColonCancerNow.com is a community of more than 700 physicians who promote education and awareness about colon cancer screening and prevention. AmSurg, provider of approximately 1 in every 10 colonoscopies in the United States, launched the campaign in 2009 as part of its commitment to provide the highest level of care and information to people at risk for colon cancer.

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According to AmSurg, which has ambulatory surgery centers in 34 states, more than 1,100 gastroenterologists perform 700,000+ colonoscopies annually. Those at high risk for colon cancer include age ≥50 years (African-Americans, ≥45 years) and a family history of polyps or colon cancer.